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Proximity Futures

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Proximity Futures introduces new Event Report

August 29, 2024 by Luke Preston

proximity team image

We are excited to announce the launch of our innovative Event Report, designed to elevate your experience to new heights. At Proximity Futures, customer satisfaction is our top priority, and this new report underscores our commitment to delivering exceptional service and convenience.

Why We Introduced the Event Report

Historically, Proximity Futures focused on providing insights into unique visitor numbers, distinguishing between new and repeat visitors. While this data has been invaluable for analysing trends and, as a result, help our customers make informed decisions over the years, we recognised that it didn’t always capture the full impact of activity within a specific area, particularly for events held at venues.

Video showing the difference between a normal days footfall compared to an event day where visitor numbers are similar.

In response, we’ve spent the past few months developing a solution that provides a more comprehensive approach to demonstrate the true influence of these events. Our new Event Report is the result of this endeavour, offering a richer, more nuanced understanding of how events drive engagement and influence within a given space.

Screenshot of Event Report showcasing a recent event compared against the same day one week earlier

Already, we are seeing strong results from events utilising our new report, with significant increases in both activity and engagement across multiple locations. This early success not only validates the effectiveness of our new Event Report but also highlights its potential to drive even greater achievements as we continue to refine and enhance our New Portal.

To learn more about how our New Portal and Event Report can benefit your organisation, please get in touch with us. Our team is ready to provide further details and answer any questions you may have. We look forward to helping you achieve even greater success.

Filed Under: Blog

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