Proximity Future’s GDPR compliant GEO-Sense application is a people counting footfall system specifically designed for use on the highstreet and retail environment. GEO-Sense provides anonymous information based on unique visitor numbers requiring no end user interaction.
Dedicated sensors gather anonymised data providing information on unique visitor counts which unlike traditional systems allows GEO-Sense to provide enhanced reports such accurate visitor numbers, dwell time, visitor movements and frequency of visits.
Place managers can access the anonymous data to gather insights on visitor behaviour, identifying areas of high and low footfall providing quantitative insights for future activities.
GEO-Sense footfall sensors utilise The Internet of Things (IOT) and be attached to a WiFi network or operate independently via a cellular connection. Designed and managed in house, the sensors detect the WiFi signal from mobile devices which is instantly anonymised and sent to our private cloud based network without any intervention by the visitors.
GEO-Sense is often used to provide intelligent data helping organisations to monitor highstreet footfall, measure the success of events and improve the visitor experience by ensuring areas do not get overcrowded.
Who uses GEO-Sense?
- Business Improvement Districts – BIDs
- Local and Borough Councils
- Retail Centres
- Theme Parks and Zoos
- Exhibition venues
- Music venues
Unlike more traditional footfall counters such as cameras and beam-breakers, GEO-Sense only provides data on unique counts. Having a unique ID assigned to every visitor allows GEO-Sense to provide a wide range of specifically tailored manual or automated reports including counts on new or returning visitors, accurate dwell time information, identify how people move from one area to another and heat mapping to understand areas of less and greater interest.
For customers that subscribe to additional applications such as ElephantWiFi, Enviro-Sense or Parking-Sense we offer additional enhanced reports combining Footfall information with Vehicle Counting, Air Pollution and for users of ElephantWiFi we can also include anonymous demographic information such as gender, age groups and origin postcode data.
How is GEO-Sense used?
GEO-Sense can be used to measure and help make informative decisions using detailed information via the data, charts and reports provided.
The included charts and reports can be accessed anytime on any device via our secure browser based application, Intelli-Sense. This information helps provide for a more effective output and decision making by:
- Assessing event effectiveness
- Comparing footfall with past periods
- Monitoring key areas of town centres
GEO-Sense removes the need for guesswork enabling place managers to make decisions based on tangible and exact data.