Proximity Future’s GDPR compliant GEO-Sense footfall solution allocates an anonymous ID to each visitor enabling the system to gather anonymous data to report on information such as unique footfall numbers, dwell time, visitor movement and frequency of visits via the installation of proprietary sensors.
Place managers can access the anonymous data to gather insights on visitor behaviour, identifying areas of high and low footfall providing quantitative insights for future activities.
GEO-Sense footfall sensors can be attached to an ElephantWiFi network or operate independently via a cellular connection using innovative technology that detects the WiFi signal from mobile devices and gathers anonymous data without any intervention needed by the visitors.
GEO-Sense has provided intelligent data that has helped organisations to improve the visitor experience, for example, by identifying quiet areas or assessing the success of events.
Who uses GEO-Sense?
- Business Improvement Districts – BIDs
- Local and Borough Councils
- Retail Centres
- Theme Parks and Zoos
- Exhibition venues
- Music venues
Unlike more traditional footfall counters such as cameras and beam-breakers, GEO-Sense only provides data on unique counts. Providing a wide range of specifically tailored reports including counting unique and returning visitors, providing accurate dwell time, identifying how people move around a town or venue and heat mapping to understand areas of less and greater interest.
How is GEO-Sense used?
GEO-Sense can be used to measure and inform for more effective output and decisions through data by:
- Assessing event effectiveness
- Comparing footfall with past periods
- Monitoring key areas of town centres
GEO-Sense removes the need for guesswork enabling Users to make decisions based on tangible and exact data.