Hinckley is the second-largest market town in Leicestershire following Loughborough. The thriving market town has cafes and fine restaurants for dining out, craft shops, large department stores, high-end fashion boutiques and a popular award-winning traditional market.
Hinckley Town Partnership (Hinckley BID) hoped that the new free WiFi would enhance the online experience when out and about in the area. The Free Guest WiFI network was officially launched on the 20th November 2014.
Hinckley Town Partnership’s goal was to provide visitors with unrestricted internet
connections around all major parts of town. In conjunction with this goal, they wanted to be able to use the system to deliver real-time messages and updates to users, as well as gather statistical information on the types of people who visit Hinckley.
Jonathan White, Hinckley Town Partnership, said “Proximity Futures were chosen as they are local and could meet all our requirements as a single supplier. Initially we had met with various potential suppliers but no one could provide everything that was needed as a single source. The project was looking like it wasn’t going to happen due to the costs involved and not being able to meet all our targets. However, when Proximity Futures got in touch they not only provided a solution encompassing everything the town needed but all under budget as well. It was a win-win situation.”
The solution comes with many benefits such as gathering statistical information on the type of people that visit the town and demographics such as age, gender and repeat visitors. An understanding of this demographical data enables continued promotion of the town in the way Hinckley Town Partnership intend.
We will be using the system to deliver e-shots and SMS messages to visitors promoting
activities within Hinckley. People can opt in or out at any time. We will also be utilising the
Social Media section of the portal to further help promote our Facebook and Twitter pages
and get people talking. In addition to promoting Hinckley as a whole, local businesses will
also be using the system to help promote themselves and encourage visitors to make return
visits.
Jonathan White
We will be using the system to deliver e-shots and SMS messages to visitors promoting activities within Hinckley. People can opt in or out at any time. We will also be utilising the Social Media section of the portal to further help promote our Facebook and Twitter pages and get people talking. In addition to promoting Hinckley as a whole, local businesses will also be using the system to help promote themselves and encourage visitors to make return visits.
Jonathan White